We don't know how NEXUS will be distributed and it may not be sold from this website at all. In which case it's up to the regional distributors to manage local sales.
In Australia, as soon as I know how much NEXUS will cost and how many I can order, I'll open up pre-orders and limit sales to one per household. I don't know how much control other XIM distributors have over their online stores, but that seems like a fairly easy thing to implement.
APEX isn't being scalped, its simple supply and demand. If new ones aren't being made, the price goes up in relation to rarity. Some entrepreneurial eBayers are buying low and selling high - that's smart business if you're prepared to put in the effort.
Scalping is different - that happens when new products are being made, but they're bought up in bulk to artificially inflate rarity so that the market price can be manipulated. That happens through large retailers (none of whom stock NEXUS) who care only for their stockholders and nothing for the consumer. The bigger the order, the lower the labour cost and the higher the margin.
Bear in mind that electronic components are extremely difficult to source, are much more expensive than two years ago and shipping costs have increased exponentially due to COVID shutting down manufacturing in China for so long. The queue for some APEX components exceeds 12 months, which is part of the reason it's not currently being made.
Pricing, availability and distribution are all being worked out by XIM Tech at the moment. Frankly, we're all going to suffer until the supply chain woes resolve because NEXUS cannot be sold at a loss and must be ordered at a large enough quantity to justify its place in the queue at the manufacturer. It's very difficult to do business in these times and we're all bleeding cash by the bucketload - if the factories can't or won't make it, we can't buy it and we certainly can't sell it.
Be mindful of these issues when complaining about why you didn't get a NEXUS. Availability and pricing are a supply chain problem. Patience will be required because no matter where you buy a NEXUS, it'll be first come, first served. Scalping shouldn't be a problem because we can easily set a limit of one unit per order and one order per household, but that's going to depend on individual retailers.
NEXUS may launch at a price well above expectations to reflect that increase in costs and may be hard to find, which has nothing to do with scalping the customer. Again, it's just supply and demand, which goes much further up the chain than the end-user.
