To clarify further, upon plugging in the controller, it does the controller buzz then nothing further.
I am also a convert from the ps4 and have never owned an xbox product. I am unsure if there is some other protocol I should be doing to power on for Xbox or if I need to factory reset. My Xim profile is set to a xbox game profile.
Edit: To add to this, the xbox controller buzzes, but does not seem to power on/connect through the xim. I've tested removing the batteries, and the controller is getting power. It just cant connect to the xbox when connected to the xim. I have the latest firmware installed as well.